Key Takeaways
- E-2 fitness studio and gym owners with recurring membership revenue qualify for Bankable funding
- New equipment, second location, and marketing capital are all eligible uses
- Membership-based revenue is among the most attractive revenue types for Bankable underwriting
- Korean (martial arts, yoga), Japanese (fitness concepts), and British (boutique studios) E-2 investors are common
- Funding from $100K to $5M with 48-hour preliminary decisions
The fitness industry is a $33 billion sector with membership-based revenue that lenders find exceptionally attractive. A well-run boutique studio — a Pilates studio, CrossFit box, martial arts dojo, or yoga studio — generates $30,000–$150,000 monthly in membership dues that are automatically billed and documented. Korean-American investors operate taekwondo and hapkido schools across every US market. Japanese investors have introduced yoga and mindfulness concepts backed by E-2 investment. British and Australian fitness entrepreneurs on E-2 visas have launched boutique studio chains based on European fitness models.
The fitness business is a franchise-friendly E-2 category: brands like F45, Anytime Fitness, Orangetheory, and Club Pilates all have formal E-2 franchisee programs or have worked with E-2 investors historically. Independent studios with strong membership retention and documented recurring revenue are equally attractive to Bankable’s underwriters.
Fitness Business Capital Uses
- Gym equipment: Cardio machines, strength equipment, specialty studio equipment (reformers, barbells, rigs)
- Second location buildout: Leasehold improvements and equipment for a new studio or gym location
- Marketing and member acquisition: Campaigns to grow membership beyond organic referrals
- Technology: Member management software, booking systems, and virtual training platforms
- Working capital: Covering fixed costs during low-attendance months
Equipment Financing
Fund gym equipment and studio buildout with asset-backed financing and faster approval.
Learn More →Second Location Capital
Expand to a second studio based on your existing location’s membership revenue.
Learn More →Working Capital Line
Revolving access for marketing and operational costs during growth phases.
Learn More →Frequently Asked Questions
Yes. E-2 fitness business owners with documented recurring membership revenue qualify for Bankable funding. No green card required.
CrossFit gyms, yoga studios, Pilates studios, martial arts schools, boutique fitness franchises, traditional gyms, and personal training facilities all qualify.
We accept MindBody, Mindbody Online, Pike13, or other gym management software exports, plus credit card processing statements showing recurring membership charges.
Yes. Second studio buildouts are a common use case for E-2 fitness owners. We base qualification on your existing studio’s membership revenue.
Most Bankable fitness clients have $150K+ in annual membership revenue. Studios with high retention rates (70%+) qualify for more favorable terms.
Yes. Cardio machines, strength equipment, and specialty studio equipment qualify for asset-backed financing.
Yes. F45, Anytime Fitness, Orangetheory, and other franchise systems are all eligible. We understand franchise fee structures.
We evaluate trailing 6-month revenue primarily. If your current trajectory is strong, we will consider the recent performance context rather than penalizing for pandemic-era disruptions.